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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Saurabh Dwivedi 11 years 2 months ago

Indian handlooms can be established as a brand just like "Amul" & "Dhara" cooking oil from NDDB

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Mayank Guar 11 years 2 months ago

MAKE A ONLINE STORE AND ADVERTISE THE CONCEPT AND MATERIAL GLOBALLY... FAST DELIVERIES THROUGH OUT THE WORLD AND THE AWARENESS OF THIS STYLE TREND SHOULD BE OPEN TO THE ALL WORLD\ eVEN SPECIAL DEDICATED STORES SHOULD BE LOCATED ON DIFFERENT LOCATIONS IN MALLS AND OTHER SUPERMARKETS FOR SIMPLE ACCESS TO THE GOODS..

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ankit jain_1 11 years 2 months ago

Celebrities have the biggest impact on the mind of the people, the simple way to promote indian handlooms ask celebrities so promote ...!

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Saurabh Dwivedi 11 years 2 months ago

Indian handlooms should be given a unique monogram in order to be recognized as a brand and quality be ensured by forming a regulatory entity be established similar to ISI for appliances & Hallmark for bullion.Indian Handloom to be promoted by using the products in public places like in Indian Railways(bed-rolls,towels,pillows,curtains & seat covers in premium trains like Shatabdi,Rajdhani & Duranto other places of public interests.

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Swetaleena Behera 11 years 2 months ago

Promote online shopping for Traditional cloths. As we look that there are most youth are using social medias. So department of handlooms should use social media to advertise the traditional cloths of diff states. By this way more people will be interacted to bye it.The important fact is more people in can buy it in affordable price via online shopping globally.

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Sourabh Nampalliwar 11 years 2 months ago

Contd. Much is said and done on 10. Brand Promotion, so I'll talk about brand sustainability, which is to ensure the handloom industry does not lose its market again. Firstly, the weaver youth should be encouraged to continue in the profession, by providing opportunities to learn at the best textile Univs, visit the biggest textile companies and manage their own ventures. Secondly, fuel innovation at every stage- from cotton to fabric to clothing to market, ensuring consistent market expansion.

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Sourabh Nampalliwar 11 years 2 months ago

Contd. on 8.2: For a sustainable future in terms of quality and market, a co-operatives structure should be used for the handloom sector. It can be made a women-managed co-operative. Apart from their superior skills in quality control and fashion, this will uplift their status in the community. On 8.5, a co-operative will much better at ensuring uniform packaging. An idea is to professionally film the production of each handloom product from start to end and provide free DVDs with each product.

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Sourabh Nampalliwar 11 years 2 months ago

Some specific comments on the concept paper: On 8.3 IMHO, asking poor and often illiterate weavers to "apply in the prescribed application format" and pay Rs1000 "which is non-refundable" is completely irrational. Ideally, they should only have to sms/call to have the officials/experts at their workshop. A second purpose this will serve is to enable quality assessment which is tied to 8.2. On 8.2, a tiered system can help where products are ranked (e.g. gold, silver, etc) as per their quality.

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SWETALIKA MOHANTY 11 years 2 months ago

Indian handlooms can get promoted as a brand only when indian women wear more sarees. Indian women are beautiful in the world if they go with their culture but our culture is vanishing day by day with the advent of western culture.

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SUBRAMANIAN C RAMANARAYANAN 11 years 2 months ago

Every Local self government should provide a rent free show room with parking facility at prominent location with road frontage to weaver's co-op societies in their jurisdiction as well as adjacent panchayaths. Make available the subsidy amounts to primary societies in time. State societies should pay the money to primary societies punctually. Then only primary weavers' societies can survive.Handloom weaving should form part of work experience as was done in schools earlier.

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