The Financial and Tax Literacy Directorate of ICAI, in Collaboration with MyGov, invites citizens from all walks of life to participate in the Financial Literacy Reel Making Competition. This unique initiative aims to promote awareness and understanding of key financial concepts such as saving, budgeting, investing, retirement planning, insurance, responsible borrowing, fraud prevention, digital payments, and more through the creative power of short videos.

Do you believe that creativity can inspire financial wisdom?
Here’s your chance to showcase your talent and spread awareness about financial literacy through engaging reels!

Participants may choose to create reels on any one of the following themes:
1. The habit of saving
2. Smart investing for beginners
3. Budgeting and expense tracking
4. Retirement planning and financial security
5. Financial independence for youth and women
6. Avoiding financial frauds and scams
7. Importance of insurance
8. Safe digital payments and UPI security

Submission Guidelines
1. Duration: Maximum 60 seconds
2. Language: English & Hindi
3. Format: Clear, original, and creative reels (educational, story-based, animated, or any engaging style)

Gratification
There will be three winners from each language (Hindi and English). Additionally, three consolation prizes will be awarded for each language.
1. 1st Position: ₹7,000
2. 2nd Position: ₹5,000
3. 3rd Position: ₹3,000
4. Consolation Prize (6 in total): ₹1,500 each (3 for Hindi and 3 for English participants)

Let your creativity make a difference—because sometimes, a 60-second reel can change how someone manages their money for life!

Click here for Terms and Conditions PDF - 124 KB