As part of Adoption Awareness Month 2025, the Central Adoption Resource Authority (CARA), Ministry of Women & Child Development, Government of India, in collaboration with MyGov, invites citizens to take part in the Mascot Making Competition.

The aim of this competition is to encourage creative public engagement and spread awareness on adoption of children with special needs (Divyaang children). The mascot should symbolise love, care, protection, and the right of every child—especially those with special needs—to grow up in a safe and nurturing family environment.

A thoughtfully designed mascot can serve as a powerful and lasting symbol for advocacy, campaign visibility, and outreach—representing hope, inclusivity, and equal opportunity for all children. The mascot should embody the essence of Adoption of children with special need awareness — raising awareness about eradicating myths and shifting mind sets. CARA is looking for a character that is engaging, approachable, and appeals to people of all ages and genders. Think of an iconic figure - simple, memorable, and impactful.

Themes for Mascot Design:
1. Non-institutionalised Rehabilitation of Children with Special Needs (Divyaang Children)
2. Every Child Deserves a Loving Family
3. Special Parenting for Children with Special Needs
4. #EveryChildMatters

Mascot Concept:
(i) The design should reflect the theme of Adoption Awareness Month 2025 and for awareness on legal process of Adoption.
(ii) The mascot should be friendly, relatable, and appeal to people of all ages and genders.
(iii) A short concept note (up to 150 words) explaining the mascot’s relevance is mandatory.

Design Format Requirements:
(i) Participants must upload their mascot design in high-resolution JPG or PNG format (minimum 300 DPI).
(ii) File size should not exceed 4 MB.
(iii) Shortlisted candidates will be asked to submit editable source files (e.g., AI, PSD, SVG, or CDR format) for final evaluation and further use.
(iv) Mascot may be presented in colour and grayscale versions, with front and side views.

Evaluation Criteria: Entries will be judged on:
(i) Originality & Creativity
(ii) Simplicity
(iii) Relatability
(iv) Alignment with the theme

Put your imagination to work and create a mascot that can become the face of change, inclusion, and family for every child who needs one. Together, let’s design a symbol that speaks for those who can’t—and helps every child find their forever home.

Gratifications: The Top 15 Winners will be rewarded with Rs 3000/- each.

Click here for Terms and Conditions (PDF - 440 KB)