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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
abhishek_73
abhishek_73 10 years 11 months ago
we need to use STP approach here very commonly used in MARKETING .we have to segment the population moving further think about those for whom we are designing what are there demands from silk what we called it is targeting further then positioning the product positioning includes where n when to position it from where customers can buy it easily. a. use latest advertisement techniques b. make clothes more fashionable
Jay Chan
Jay Chan 10 years 11 months ago
Buy the patent rights and technology of new machinery, technology, methods of large scale production if they are available outside the country. Here are also employ the human resource planning and also take help of Social sciences(like from tata institute of social sciences) degree students or graduates. Choose right people in right rural areas to give them all this machinery or give to those Women self help groups in villages.
mhsrinivas
mhsrinivas 10 years 11 months ago
as well as people looking new trends new fashions make web site in that give about silk ,quality & silk products designs and make product centeres in main cities districts
Jay Chan
Jay Chan 11 years 4 days ago
Export promotion boards or trade bodies, agencies should be given opportunity to write reports on trade promotion and future of opportunities and to promote new sectors and new talents and new manufacturing companies.
Jay Chan
Jay Chan 11 years 4 days ago
marketing of silk products needs strategy. For export to certain country, the tastes of the people in that country should be taken into account. Its highly lucrative to export to developed countries and rapidly developing countries.
Jay Chan
Jay Chan 11 years 4 days ago
Increase silk production in rural India by farmers as alternative income source in their time when they are free times after agriculture season of the year.
Dr Rakesh Kumar Srivastava
Dr Rakesh Kumar Srivastava 11 years 2 weeks ago
To open Design centre and R & D in every silk producing centres LIke Varanasi , Bangalore Bhagalpur , Kolkatta and others places . As per my knowledge At present silk industires do not have R & D and design centres in India .
Dr Rakesh Kumar Srivastava
Dr Rakesh Kumar Srivastava 11 years 2 weeks ago
Basic infrastructure is very poor in silk industries. At present FPT is good. Need good basic infrastructure like quality of yarn, weaving, dyeing and printing then we can talk about design as per market taste . Govt. should provide finance (interest free loans for 10 -15 years ) to newly and existing silk exporters for establishment of basic infrastructures . then we can improve export .and this industries .
SHANMUGANATHAN B Balasubramaniam
SHANMUGANATHAN B Balasubramaniam 11 years 2 weeks ago
GOVT. SHOULD GIVE PROMINENCE TO SELL (1)INDIAN SILK (2)INDIAN KHADI (3)INDIAN HANDLOOMS IN ON-LINE TRADE / SALE, THAN TO OTHER OTHER PRODUCTS. GIVE ADDITIONAL / EXTRA MARGIN ( ON QTY-WISE SALE BASIS ) TO SELLERS & ADDITIONAL DISCOUNTS TO CUSTOMERS ( besides Festival Discounts ).
SHANMUGANATHAN B Balasubramaniam
SHANMUGANATHAN B Balasubramaniam 11 years 2 weeks ago
AS I STATED EARLIER, PLS DECLARE : (1) EVERY AUGUST 15th-INDEPENDENCE DAY - AS INDIAN SILK PRODUCTS WEARING DAY (2) EVERY OCTOBER 2nd-GANDHI JAYANTHI DAY - AS KHADI DAY & (3)EVERY JANUARY 26th-REPUBLIC DAY AS INDIAN HANDLOOMS WEARING DAY & MAKE IT MANDATORY FOR ALL GOVT. EMPLOYEES, TEACHERS & CHILDREN TO WEAR THESE PRODUCTS ON THOSE DAYS.