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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

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Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Areena Arora 10 years 9 months ago

sir sarakari school, daftaro and faujiyo ki uniform ko khadi ya handloom ki banvado

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sonia garg 10 years 10 months ago

filmo mai bhi indian fabric ka istmal kiya jana cahiye koyki ajjjkal ka youth filmi hero heroeno ke kapdo ko bht jaldi follow karta hai

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Nagendrasena Manyam 10 years 10 months ago

1) All airports in India and main railway stations should have Shop which should sell Indian Traditional items, including silk clothes. 2) e-commerce should also accommodate Indian traditional clothes and promote well. 3) Gifts from govt. to others (mainly foreigners) should have one silk item. 4) Silk clothing competition should be called for once in a yr and in this, all fashion designer from around the world should be invited and finally one contestant should be selected & rewarded.

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Kavinder singh 10 years 10 months ago

sericulture promotion in various states should be done specially north east to increase production.UP AND MAHARASTRA should also come in SSA (Silk sericulture Area).

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Abhirup Bhadra 10 years 10 months ago

When you are working in the field of a traditional field like SILK which has a lot of heritage you can blend its branding with INCREDIBLE INDIA!....

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Abhirup Bhadra 10 years 10 months ago

If we have to increase the demand the first two things we should concentrate are 1)QUALITY & 2)Proper ADVERTISEMENTS through electronic and print media. Next rather to incline towards private or public sector we should PROMOTE THE CO-OPERATIVE SECTORS TO EXCEL in this FIELD. THE SILK PRODUCERS AND THE WEAVERS SHOULD JOIN HANDS TO MAKE SOME Integrated and STATE-OF-THE-ART co-operative industry in this field...

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gopal krishna_2 10 years 10 months ago

Namaste to all, I totally agree to kavinder singh's points, adding to that for increasing Indian demands , the only USP can be some cost effective solutions. and for export increase, special incentive with removal of export duties and ambassador Indian ethic dress ( Silk Sarees)at different Indian embassies

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Kavinder singh 10 years 10 months ago

First of all we have to increase silk production in mass quantum.Apart from Bhagalpur and Karnataka we have to cultivate it on various states Specially Ruhelkhand,Bundelkhand,Vidharbh(Maharastra)where farmers conditions are critical due to improper rain.Gov. should encourage and facilitate farmer for sericulture .After bulk production we are in position to compete with China and other countries.Due to low price of silk domestic use increases aam aadmi can also wear silk and also enhance export.

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pratikshya mohanty 10 years 10 months ago

i believe that the main reason for the decline of handloom industry and handloom taste among the indians is because of the advent of synthetic materials and their imports or domestic production. So basically we need to tackle it by constricting imports and maximize takes for such synthetic material and uplift handloom by state investing in branding of handloom, efficient production and marketing of it and reduced taxes and price as most of its demand has declined due to price constrains.

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Kavinder singh 10 years 10 months ago

for enhance textile export we have to make TPZ(Textile Promotion Zone)apart from the SEZ or inside the NEPZ,consisting various sub divisional park inside the TPZ for example yarn development park,Dyeing and printing park, Apparel park, Home furnishing park etc. correlated with various export promotion council and training institute of textile and apparel field for generating skilled manpower and other technical support. Each TPZ having own Exhibition centre for Buyer Seller Meet.

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