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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

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Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Kavinder singh 10 years 10 months ago

to promote handicraft we have to take various steps sequentially 1.yarn availability under fair price for weavers.2.Enhancing silk /handcrafted fabric for garment production as a final product, because in international market they like handcrafted fabric but in the form of shirt,top,Blazer etc. They are not to much interested in sarees etc.3.Development of apparel as a final product of fabric generated by weavers.i.e. like Bahamas floral print famous shirt we can make Varanasi cotton/silk shirt

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Divyang Arora 10 years 10 months ago

The ways to promote Indian-made Silk Sarees: 1. Advertising through TV, radio, newspapers. 2. There is a lot of hidden potential in small towns and villages of India. Bring this potential through the medium of community radio.this will strengthen silk industry. 3. Set up an autonomous organisation that gives a trademark/certificate of being pure silk. By this, pure silk will be promoted.

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dipak Agarwal 10 years 10 months ago

to promote this silk industry is by branding advertisement and promoting through fashion shows in india and abroad with the help of brand ambassadors and to maintain good qualityand to promoteit under tag made in india and to keep prices within the reach of common people

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o v gnana prakash 10 years 10 months ago

Maintaining quality of work and product will enhance demand of silk products. As this is a unique product with unique features the same should be promoted. Investing on advertisements with ambassadors will erase profitability, should be promoted with normal walk of life public so as to have the reality in the product. Promotions thorugh fashion show will not bring the product heights. Promotion of this product should be from normal walk of life and pricing should be at reachable level.

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APURVA RAI 10 years 11 months ago

Farmers growing silk and the weavers working on it live in remote areas. Does anybody see that such areas need maximum focus on development. Do such villages and small cities have private banks, are there ATMs, are there two-wheeler showrooms, are there designing schools, can the farmer direct sell his produce to the weavers, do the weavers have direct transport to the next big city where his work can be sold, can the weaver directly sell his produce in the market and do away with middlemen?????

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APURVA RAI 10 years 11 months ago

What is most important is that we encourage farmers grow more silk. It is then to be care of that these villages are well connected with such place where silk is processed and weaving is done. Direct transportation, banking facilities, shopping arcades, designing schools, spare parts for powerlooms etc are easily available.

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Gita Bisla 10 years 11 months ago

Collaborate with the international designers and brands so that smart and variety of silk garments can be available. blends of silks fabric can be other option.

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Neetesh Jain 10 years 11 months ago

Since India is the second largest producer of silk, hence to promote the industry celebrities of India as well as abroad should be hired to advertise the silk product to promote silk in India as well as abroad, so as to make Indian silk as a brand all over the world.

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shridhar shenoy 10 years 11 months ago

During every marriage season central/state/dist. stake holders of silk products can conduct displays and sale festivals. Major cities can be opted for this. Can start an exclusive E retail in collaboration with India post where at rural areas a booklet for display can be used to showcase products and offers. For net users offers can be given based on location and qty.

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Joymalya Chakraborty 10 years 11 months ago

Where was West Bengal, India mostly in this sector , Yr 2005 .. with the pace of Growth in Silk , a pride of the state business and I am sure much positive growth has occurred by now . Financially with most of the small and middle scale industry in this sector the latent avg. features were , stating one such .. https://www.linkedin.com/pulse/20141119120623-107479143-growth-in-silk-a-pride-of-the-state-business?trk=mp-reader-card

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